Is there a brand you’re convinced everyone should try? What if that brand is the Catholic Church? How do you, as an individual or a parish, start evangelizing your Catholic faith with the same enthusiasm you let people know about your favorite car, restaurant, or clothing brand?
The most powerful marketing force available to the Catholic Church is you and your faith—the dirt-under-your-fingernails, head-on-the-pillow-exhausted, self-dying, relentless kind of belief.
In You Are the Catholic Brand (Liguori, 2016), author Matthew Kilmurry presents the Good News in a completely different way—through the lens of modern-day branding and new media. Many Catholics feel unequipped to share their faith. Don’t let that stop you, says Kilmurry, explaining that positive experiences create a brand evangelist whose emotions and belief attract others to the brand.
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Kilmurry guides you on the path to becoming a brand evangelist for the Catholic faith. Using common branding techniques, interactive exercises, and examples from corporations and from his own faith journey, Kilmurry shows readers what type of Catholic they are, how to craft your personal mission statement, how to develop a faith message for different types of people, and how to evaluate their impact. Chapter One encourages readers to embrace personal conversion, making the book accessible for all Catholics.
Using the tools in this book, you or your parish can become a brand evangelist—confidently sharing your faith and influencing others to love it as much as you do. Be converted anew—and go evangelize!
Praise For You Are the Catholic Brand
“You Are the Catholic Brand is a timely, inviting, and engaging help for those who want to live life with more purpose … Drawing from life experience, Matthew Kilmurry offers a guide to building a relationship with God, overcoming personal weakness, and discovering the mission God has for you.”
— Donald Cardinal Wuerl, archbishop of Washington, DC
“You Are the Catholic Brand is a wonderful teaching resource for parish leaders and others in ministry, as well as an invitation to the faithful to see how to evangelize. … I pray [this book] will help the faithful answer God’s call to spread the good news to all the nations.”
— Most Rev. William E. Lori, archbishop of Baltimore
“The practical advice in Matthew’s book comes at the perfect time, when so many people seek a greater understanding of their Catholic identity. His real-life examples and encouragement help us … rise to the challenge of being more courageous and authentic witnesses to the faith.”
— Jennifer Baugh, founder and executive director of Young Catholic Professionals
In all, more than a dozen Church and ministry leaders have lauded You Are the Catholic Brand including Most Rev. Christopher Coyne, USCCB Chair of the Committee on Communications; Rev. Thomas Rosica of Salt and Light; Sr. Theresa Rickard of RENEW International; author Kevin Wells, and Lino Rulli, The Catholic Guy.
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