A Catholic Book Library from Our Sunday Visitor

Our friends at Our Sunday Visitor have quite a few books for you to add to your Catholic book library as summer fades to a close.

Know Thyself: The Imperfectionist's Guide to Sorting Your Stuff by CatholicMom.com author Lisa Lawmaster Hess. Organizing and tidying up has become a national obsession. We are on an endless quest for the perfect containers, boxes, totes, bags, bins, shelves, files, folders, and labels to tame our closets, corral our clutter, and eliminate chaos. Books and television shows promise the magical secrets to getting and staying organized. “So,” you think, “if I just buy these things and follow these instructions, I will finally be organized and joyful!” Author Lisa Lawmaster Hess is going to let you in on a secret: that doesn’t work. Why? Because you have been chasing one-size-fits-all solutions. But you are not a one-size-fits-all person. You’re unique. (Just ask God, who created you!) Know Thyself is an effective and fun way to discover your personal and organizational styles, and will help you own your style. You’ll take what you might have thought was a flaw and learn how to make it a strength. And that, plus Lisa’s help and a sense of humor, will guide you toward an organization method you can really stick with.

Marketing God: Inspired Strategies for Building the Kingdom by Donna A. Heckler. Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna A. Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes:

• Forty identified corporate strategies that are most critical to faith-based organizations
• A no-nonsense approach to marketing, branding, and positioning your parish or organization
• Simple strategies you can start using today
• Scripture references that help illustrate the strategies
• A handy glossary of marketing terms for the non-marketer